FALL, 2019


Fall 2019

Base 110, 110 West Vine Street, Lexington, KY 40507



Fall, 2019


Base 110


Lexington's downtown tech and creativity hub. 



Single Registrant




(per person when 2 or more register together)



Get ready for a seminar experience unlike any other.

As a participant (master class "fellow"), you are assigned to a small team which will derive a solution to a challenge presented by a community partner. You'll be provided with all the training, tools, workspace, mentoring, and coaching you need to successfully engage in:

  • need finding and conduct empathetic field work with users;

  • synthesis of data to allow for a brainstorm of potential solutions;

  • rapid prototyping of promising solutions;

  • presentation of solutions to users for feedback.

On day two teams present the solutions they've developed to the master class mentors, the community partner, and special guests.  We end with a reception in celebration of the work and a chance to mingle with mentors, partners and class fellows.

Day One: Teams are formed after introductions. The mentor team orients the teams to the challenge. Tools and processes are reviewed to prepare you for empathetic interviewing and need finding field work. The afternoon is devoted to teams conducting data collection and synthesis. Brainstorming caps day one. 

Day Two: On day two teams arrive in the morning ready harvest their brainstorm and move to prototyping. Mentors offer varied approaches to rapid prototyping and teams begin developing solutions for user feedback. The master class capstone event occurs at the end of day two when teams present their solutions in a challenge showcase. A reception celebrating the great work follows. 

Follow Up Coaching: The Master Class experience is not over when day two concludes. Your registration includes personalized mentoring with our team of design coaches in the days and weeks following the Master Class. 

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Each Design Thinking Master Class is filled with hands-on activities. Participants work in teams addressing real-life challenges that an organization is facing.


Teams learn the design thinking process, including strategies to gain empathy and insight into a situation, how to effectively brainstorm to generate solutions to challenges, and rapid prototyping techniques which bring solutions to life so they can be tested.  Participants learn how to embrace early failures as rich opportunities for creating solutions to challenges that have high promise. The process is energy-filled and highly collaborative. 

Enrollment Limit: Design Thinking Master Classes are limited to 30 attendees.

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The tools you need to design change.

All training materials and low-res prototyping materials. Lunch on day one and day two and a reception at the end of day two is provided. All other meals are the responsibility of the fellows.

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Participants who attend a Design Thinking Master Class feel overwhelmingly positive about their experience with us.


They love the process of interacting with teammates and the way our coaches push them to think creatively. At the end of a workshop, many participants express new feelings of confidence in their ability to apply design thinking to create new solutions to challenges in their organizations.

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Team discount available

Registering two or more people at a time qualifies you for a team discount. Select the team discount option on the registration page. 

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Welcome to Lexington, Kentucky: The Horse Capital of the World.


Rated in November, 2018 by Money Magazine as one of the ten best cities to live in the United States, Lexington is in the heart of the Bluegrass Region of Kentucky. It's the home of legendary horses and world famous bourbons. In the early spring there is a hint of blue in the grass, prompting early settlers to dub the region, "the Bluegrass." In the downtown area, many attractions, restaurants and shops are within walking distance of Base 110, our training site. 

Getting to Lexington: Whether arriving by air or by highway, getting to Lexington is easy, and so is getting around. Lexington's Blue Grass Airport, a 10-minute drive from downtown, is located near Keeneland Race Course and surrounded by horse farms, creating one of America's most beautiful air approaches.


Lexington is served by Allegiant, AmericanDelta,  and United and is a non stop flight from Atlanta, Baltimore, Charlotte, Chicago, Dallas, Detroit, Ft. Lauderdale, Ft. Myers / Punta Gorda, Houston, Minneapolis, Myrtle Beach, Newark, New York, Orlando, Philadelphia, Savannah, Tampa, and Washington, D.C.

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John Nash


John is a native of the San Francisco Bay Area and has lived in California, Utah, Louisiana, Wisconsin, Texas and Iowa before settling in Kentucky in 2011. He was bitten by the design thinking bug at Stanford University while directing research and assessment at the Stanford Learning Lab. Today, at the University of Kentucky, John conducts research on human centered design and its role in creating educational innovations. John has taught user-centered design in the U.S., Europe, and Asia and is the author of Design Thinking in Schools: A Leader's Guide to Collaborating for Improvement from Harvard Education Press. He's passionate about lifting the voice of the voiceless so as to honor their experience and wisdom in designing solutions to longstanding social challenges.

Beth Rous


Beth is an educator, researcher, and musician. Since the late '80s, Beth has focused on helping state-wide and local communities provide critical services to vulnerable populations. Through those experiences Beth has honed a natural ability to see into, and through, fraught organizational situations with a sense empathy and foresight. She is a professor of Educational Leadership at the University of Kentucky where her research includes, among other things, the application of design thinking to wicked problems in early childhood and inclusive education.  

Dan Gilbert


Over his 20-year career, Dan has worked with leaders and learners of all ages around the world to strengthen their innovation and design skills.  Building upon his graduate work in Learning, Design and Technology from Stanford University, Dan has taught design courses at Stanford’s Graduate School of Education and led workshops on innovation and learning for schools, companies, foundations and organizations that range from after school programs in rural Nebraska to universities in Sao Paulo, Copenhagen, and Tokyo. 

In addition to the work, Dan has learned several lessons about himself and others the hard way, but he's proud to have learned them. These lessons have come from coaching his daughter’s softball team, running marathons, cooking, and volunteering in prisons. He has struggled at different times with all of these, but loves doing them and loves getting better at each of them.


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